COG

Neil Gaiman mentions a really unbelievably cool TV advert for the Honda Accord, which has been written about in really great detail here, by the Daily Telegraph. the long and short of it is, it's an insanely complicated and cool bit of watching all the mechanical innards of the Accord working together; action and reaction and reaction. and NO CG trickery of any sort employed; they really did this as one shot all straight through. it took upwards of 600 takes to get exactly right, but the point is that they did it. they took the time. they Did Not Cheat. ^-^

which isn't to say that i'm against computer graphics. not in the slightest. when done well, and not merely for the sake of waving someone's expensive new toys about in the faces of the audience, Just Because They Can. that's the sort of thing that pisses me off to no end.

there's also more than a little bit of sadness to see amazing things done with puppets and animatronics and such, and (gasp) hand-drawn lightning and other special effects, and thinking "that's great, but we're never going to see anything like that again, are we?"

Gollum, of course, was a great leap forward. but how many bazillion dollars were spent on the effects in the Harry Potter movies (to name a particularly glaring example), and how crap did they (mostly) look? it's not about the toys, it's about the talent. it's about how they're used. and the idea that older forms of doing effects work, of the days of Kit West fiddling with a kazillion and a half condoms to make up the innards of the giant sandworm that Paul Atreides latches his hook into to ride in David Lynch's Alan Smithee's Dune will never come again. great miniature work? what's that?

it wouldn't be so bad if more CG effects looked better. but a lot of them don't. and so, quality is sacrificed for convenience, once again. :P things that had risen to a level of being accomplished artistic expressions are left writhing sadly in the dust. does advancement always have to be about discarding all vestiges of the old? it really shouldn't be that way, but all too often that seems to be the case.

at any rate, i REALLY hope i get to see this on TV sometime. wasn't shown during our airing of the Brazilian GP, that much i can tell you. not that i'm surprised. Honda.co.uk has put it up online, in both a smaller version and a larger version. additionally, an Accord owner particularly taken with the ad and distressed at the appallingly slow download times he was getting from Honda's UK site mirrored it at his own site here.

i'll take a look once i'm home. the painstaking description written up in the Daily Telegraph just sounds too unbelievably cool not to. o.o;;;

[addendum: after having watched it (and it IS really cool and highly recommended; you'll need Flash 6 installed to do so, however), the Daily Telegraph article is actually wrong. not everywhere gets Accord wagons (the US doesn't), so they couldn't air this commercial just anywhere. and the car is also right-hand drive, of course. so they'd have to change that a bit if they wanted to air it in the US, as well as elsewhere. since they already spent so much time and money to get this commercial shot, it might actually be much easier and more cost-effective to simply make Accord wagons available everywhere. in right-hand drive. ^^]